10 step guide to adding product images that sell will be discussed in this blog. Adding images to your product listings can significantly affect how well they sell. People are visual creatures, and having high-quality, attractive photos of your products can help potential buyers to see them in a new light. Of course, simply adding any old image isn’t enough – you need to choose ones that will help to sell your products. Adding product images to your website is one of the most important things you can do to increase sales. This 10-step companion will walk you through the process of adding images to help sell your products. Product images are a key part of creating a successful eCommerce store, so follow these steps!
Set up a Simple Background
Product image backgrounds can say a lot about the product and the company. A plain white background might give the impression of simplicity and purity, while a more complex background can suggest luxury or opulence. The choice of background should be based on the type of product being photographed and the message the company wants to convey. For example, area rugs might be photographed against a neutral background to show off their patterns and colors or against a more busy background to suggest that they can add personality to any space. Ultimately, the goal is to choose a background that will complement the product and help it to stand out from the competition.
Use a High-Quality Camera
If your product images look professional, you must use a high-quality camera. This doesn’t indicate you must spend a fortune on the latest and greatest DSLR – plenty of great quality point-and-shoot cameras out there will do the job just fine. Make sure that the images you are taking are clear and focused.
Use Natural Light
Taking photos in natural light will produce more vibrant colors and fewer shadows than in artificial light. The light can be too harsh when using a flash, resulting in anemic-looking product shots. If you don’t have access to natural light, try positioning your product near a window. For best results, take advantage of early morning or late afternoon light, when the sun is more downward in the sky and casts a softer light. Another option is to use reflectors to bounce light onto your subject. This will aid in filling in any shadows and produce a more evenly lit photo.
Use Props Sparingly
Good product photography is fundamental for any online business, but it can be tricky. One way to make your photos more effective is to use props sparingly. This means only adding elements that are truly necessary to convey your message. Too many props can clutter your image and make it difficult for customers to focus on the product. Instead, focus on creating a simple, clean composition that highlights the key features of your product. When done correctly, this will help your photos stand out and attract attention from potential customers.
Get close to the product
When considering adding images to your product pages, getting close to the product is important. That means taking pictures that show off the product in all its details, from all angles. It can be helpful to use a tripod to keep the camera steady and a light diffuser to buffer the light and prevent glare. It’s also important that the background is clean and uncluttered so that the focus is squarely on the product. For example, how do you take Aqua rugs photos that sell? The key is to get close to the product. Aqua rugs are all about texture, so focus on capturing the softness of the material. Use a macro lens or get close to a standard lens and use a shallow depth of field to blur the background. This will help the rug stand out and give it a sense of plushness.
Focus on the details
The details make a product special and unique, so capture them in your photos. Use a close-up lens or macro setting to get close to the product and showcase its features. If you’re selling jewelry, for example, focus on the intricate details of the piece. Is there an interesting pattern on the metal? Are the stones set uniquely? Showcase these details in your photos and make them a focal point. Focusing on the details will give potential customers a better sense of what makes your product special and worth their money.
Take multiple angles
Don’t just carry one photo of your product from one angle. Take several photos from different angles so potential customers can see the product from all sides. This is especially important for three-dimensional products, such as furniture or sculptures. By taking multiple photos, you’ll give potential customers a better sense of the size and shape of the product.
Once you’ve taken your photos, editing them carefully is important. This doesn’t mean you should use Photoshop to alter the images, although that can be helpful in some cases. Instead, focus on choosing the best photos and editing them for clarity. In most cases, less is more when editing product photos.
Use consistent branding
If you have a logo, watermark, or other branding elements that you use on your website, make sure to include them in your product photos. This will help customers remember your brand when they see your products elsewhere. Watermarks are especially important for images used on social media, where they’re more likely to be shared. A watermark will help ensure that people know where the image came from if it’s shared without a link to your website. If you don’t have any branding elements, now is the time to create some! A simple logo or watermark can make a big difference in how professional and polished your product photos look. Like RugKnots, a website to sell rugs has a simple logo that helps the customer understand they are selling rugs.
Save in multiple formats
When saving your product photos, it’s important to save them in multiple formats. JPEG is the most typical image format, but PNG and GIFs are also popular. You never know which format a customer or website will want, so it’s best to have all three versions saved. That way, you can quickly and easily send the right file to whoever needs it.
Product photos are a major part of any online store. You can ensure that your product photos are high-quality and selling by tracking these ten steps. So what are you waiting for? Get out there and accept some great photos!
Thanks for reading! I hope this was helpful! If you have any investigations or comments, please leave them below. I’d love to hear from you!