Since the appearance of social networks more than a decade ago, they have become an additional marketing channel for all businesses.
Among all social networks, Facebook, with more than 2,000 million users, remains the cornerstone of networks. Today, we will show you several ways to gain more followers on Facebook and leverage them to increase your sales.
We will start by analyzing the current situation of the largest social network in the world, as well as its possibilities.
Scandals regarding filtering and data sales, accompanied by the movement of younger profiles to other social networks, have led many people to want to condemn the social platform Followerspro.
But what is valid in all this?
And this percentage of active users has been like this for at least two years. Facebook is, therefore, still gaining momentum…
Some data shows that Facebook is doing rather well, such as the percentage of revenues and profits, which have only increased since the creation of the network.
It is true that other social networks, such as Instagram, are gaining more and more market share, particularly among young people, but just like Instagram, Facebook remains a determining player.
In addition, creating advertising campaigns for both is done from the same platform, making the work much more manageable.
The change in the algorithm penalizes poor-quality Fan pages.
At the beginning of 2018, Facebook updated Edge Rank, the algorithm that decides which posts will be shown first.
To increase paid campaigns, Facebook has limited fan pages. From now on, when a brand publishes, fewer users can see it.
To better understand, when you publish content from your brand page, the reach this publication will have will be defined directly from the first impressions.
If the first people who see the post comment or like it, Facebook will give it more visibility.
On the other hand, if Facebook shows the publication on the subscribers’ timeline and no one reacts, this publication will be doomed to failure, invisible. Ultimately, it is a market that lives off content generated by subscribers, and it is logical and natural that publications that appeal to people should be given more prominence.
This change hurt brands with lots of followers but little interaction and rewarded brands with lots of engagement.
The benefits of creating followers
By analyzing reality and being aware of the challenges of creating content, we will see the advantages.
Seeing that the brand has the support of many people in the form of likes conveys trust and increases the conversion rate of your e-commerce.
It’s a bit like the symptom of an empty restaurant, and your users are looking for people and atmosphere:
A great community.
Comments and conversations in posts.
It is, therefore, essential to run a page with real followers.
With a more extensive fan base, you can create segments to personalize and better target your Facebook Ads campaigns. This applies to more significant sites and allows us to filter users who already know us. The Facebook campaign manager Ads Manager allows you to link specific campaigns to people who have already subscribed.
Fields of application
It is evident that with more followers comes more fields of application. It is now essential to interact with your followers. It is no longer a question of accumulating them, as some went so far as to buy fake followers.
Strategy to increase the number of followers on Facebook
Add a “Like” button to your site
Becoming a fan of your site’s Facebook page without leaving the page is a quick and effective way of retaining visitors.
This is about making the process easier for the user and saving them the time they would have to spend to open Facebook, search for your page, and finally click that same “Like” button.
These days, It is imperative to highlight this “Like” button and a box to subscribe to the newsletter. If you want to increase your number of followers on Facebook, create your button here. It’s elementary; you must enter your URL and copy/paste the generated code into your site. We have already talked about this in other articles, but it is essential to pay attention to the location of the buttons for social networks. Allow them to follow your page, but don’t make an outgoing link to your social networks too affordable. These are visits that will leave and not return.
Implement a Social Locker
This WordPress plugin is a great way to gain many followers on Facebook and increase the distribution of your posts. Social Locker hides a “special” file, whether the best part of a post, a video, or a link to download a file. This part will only be unlocked in exchange for social action, a “like.” We recommend using it in moderation. Avoid including it in all your content because your subscribers could perceive you as someone only interested in seeing their visibility increase at all costs.
Organize contests and sweepstakes
This is undoubtedly the best technique for gaining subscribers on Facebook. Organizing these competitions occasionally will allow you to gain many likes and shares for a low price. You will also be perceived as a friendly brand that rewards its fans. Even if the probability of winning is low, many of your fans will participate. Just like some people who are just discovering your page! After all, who doesn’t like free things? See the article: Organize a contest on Facebook. https://followerspro.uk/
Focus on engagement
You already know that your publications will be noticed with work behind them.
The important thing is not the number of followers on Facebook but rather the quantity of “people talking about it.” This data highlights your actual reach because the followers interact with your content.
A follower who does not communicate with you via comments, likes, or shares will rarely become a customer.
So, forget about the number of followers and think about generating engagement.
To achieve this desired engagement, you can launch surveys, ask questions, or dedicate one day per week to a thematic section.
Please take the time to respond to comments. Publishing a post looking for interaction and leaving your users without a response is frowned upon. They will tend to no longer comment on your posts.