To enable Instagrammers to communicate directly and privately with each other beyond the deliberately reduced interaction options of the Instagram app, Instagram introduced the messenger function “Instagram Direct.” The most popular alternatives up to that point were the Kik app, which was compatible with iOS, Android, and Windows Phone, and, increasingly, Snapchat.
In addition to the possibility of exchanging ideas directly in a chat, another approach of Instagram Direct is to draw each other’s attention to interesting content on Instagram. Photos or videos and entire search result pages for a specific hashtag or location can be sent to one or more people on Instagram.
However, community members need to make more use of this option. Similar to Facebook, it has become more common practice to mark users who find out about a photo or video post that they find exciting directly in a comment under the post. Companies take advantage of this in their brand communication on Instagram by directly inviting Instagrammers to tag one or more friends in a comment on their post so that they can find out about a competition, a motivational quote, or a new product. The user will be notified of their tagging via their “Activity” tab.
With the option to send self-deleting photos and videos to friends or groups of friends via Instagram Direct, Instagram also wants to take an even more excellent account of the need for uncomplicated, fleeting visual communication. Although Instagram has adopted much of Snapchat’s functionality, about half of Instagrammers use both apps, a recent study by Global Web Index found.
Instagrammers refer to their Snapchat name in their biography and individual photo or video posts. This parallel use pays off for companies, especially as part of influencer marketing campaigns. This means that both platforms can be used in a complementary manner. https://comprarseguidoresreaisportugal.com/
For many Instagram members, their social influence is an essential motivation for being active on Instagram. The number of subscribers who follow your profile is the most critical social status symbol. But many “likes” per post are also desirable for users and an equivalent of a high social influence. With the current boom in influencer marketing, the desire of many community members to convert their social influence into financial independence is growing.
To generate more followers on Instagram, you must be persistent and regularly socially active. In concrete terms, this means: ideally post at least one or two photos or videos daily, like as many other users’ posts as possible, leave appreciative comments, and follow other Instagrammers.
Why is that important? You can increase your visibility in the community by regularly liking and commenting on posts and subscribing to exciting profiles. Users become aware of you, look at your profile, and follow you.
Leave a Comment
Comments, in particular, have a significant impact in this regard. On the one hand, the Instagrammer whose post (or ideally several posts) you have commented on will become aware of your appreciative comment and, in return, will visit your profile. On the other hand, loyal followers of the profile whose post you have commented on will be happy to read each comment on photos and videos, especially if you have commented. However, keep your comment private. Just show your sincere interest or like in the photo.
Follow other users
However, following other users is even more effective. If you follow an Instagrammer, they may follow you in return, provided they like your profile. Three factors are crucial here:
Your profile already has sufficient high-quality photos and videos, a meaningful biography, and an attractive profile photo.
Instagrammers you follow share the same or similar topics as you.
You like and comment on the Instagrammer’s posts before you follow him.
However, Instagrammers who already have many subscribers and only follow a few other community members themselves are unlikely to follow you back. That’s why it makes sense to first look for smaller profiles or profiles with many subscriptions on your topic.
The disadvantage of this follower strategy is that you have to follow a large number of profiles to generate significant subscribers yourself. This can lead to an unfavorable ratio between your subscribers and your subscriptions and, at worst, make you appear dubious if there is a large gap between the two numbers. In the beginning, of course, it will be unavoidable that you will follow more Instagrammers than the other way around. Although there is no hard and fast rule, the number of profiles you subscribe to should initially be three times the number of subscribers who follow you. The long-term goal is to reverse this relationship, at least.
In addition, “likes” are essential to getting new followers excited about you. The advantage is that “likes” are given quickly, and your “follow” balance is unaffected. If you like several of a user’s posts at once, they will become aware of you and engage with your profile.
However, caution is advised when liking excessively (see the section on like bots below).
Using appropriate hashtags is crucial to generate more “likes” for your posts. It would help to use a good mix of frequently searched and tailored hashtags for your photo or video. This increases the reach of your post and, therefore, the likelihood of more likes and potential followers. As mentioned above, you can learn more about hashtags in this article.
Stay true to yourself.
The more subscribers you want to generate, the higher your activity level on Instagram must be. It is essential, especially at the beginning, to combine the above-mentioned social interactions every day. However, stay true to yourself and only like and comment on posts that you find exciting and that match your profile. This also applies to the profiles you follow. This is the only way your persistent activities on Instagram will pay off in the long term. Followers who don’t suit you will drop out sooner or later and are also uninspiring for you. In addition, the quality of the profiles you follow and who follow you is also a standout for you. Therefore, you should also consciously block profiles that follow you but are dubious.
Search for suitable profiles and posts using hashtags.
The quickest way to find suitable posts and profiles is to use hashtags that match your profile topic. Users who use your topic’s hashtags will likely be interested in your profile, like your posts, or follow you. The subscribers of these users are also an attractive target group for you because they are also interested in your topic. Here, you can look for suitable profiles and posts that you can follow or like. During this research, you will discover which hashtags are still used for your topic and can continually refine your “hashtag cocktail.” You can also find hashtags relevant to your topic using the Display Purposes tool, such as the Instagram search or classic keyword research using the Google Keyword Planner.