Videos are found almost everywhere; statistics show that a third of online activity is now spent watching videos.
According to research, more than 500 million hours of video are watched on YouTube every day, yes, you heard it right. Judging by these stats, it is the reason why there is a surge in streaming services like Netflix, IGTV, Amazon Prime Video, and many more.
It also explains why 87% of online marketers choose to use high-quality video marketing strategies for their campaigns.
What is Video Marketing?
Video Marketing is the practice of most of the businesses using videos to promote their products, services, and brand as a whole. It can embrace a variety of forms such as live videos, tutorial videos, explainer videos, DIY and even customer success stories.
A simple definition of video marketing is to inform, educate and entertain your target audience. These videos can be used on landing pages, email marketing, social media posts, and even press releases and publications.
Why Video Marketing Is Effective, How Video Marketing Is Done And Why Should You Use It?
Today, you have to tell a good story to engage and inspire your audience. And if it’s genuine, consumers will be more interested in what you have to say. The challenge for most marketers is to tell a story that goes above and beyond.
As a brand, you must cultivate the attention and trust of your consumers, rather than simply accepting them as consumers with choices you must conquer.
How can you achieve this?
By telling the stories people want to hear, of course. With a valuable story, you can tell the whole personality of the brand in less than 2 minutes. With the right features and formats, you can use compelling stories to break down complex concepts about your brand and open your world to them.
By making them a part of your brand story, you can achieve the main purpose of marketing. By looking at video marketing statistics, you can see which type of videos are preferred.
Many consumers prefer videos in their email marketing, social media or content marketing strategy. If you have your own in-house team, you can do this your own otherwise you can hire an advertising agency in India who can do it for you in a professional way.
Most consumers look for videos of products or product reviews before purchasing. The video is extremely easy to watch. Nowadays, people don’t have time to read long product descriptions.
Considering that time is the most important time for even the most reading consumers, you can increase conversions with video content. This, it’s a great opportunity for brands to convincingly present themselves to consumers!
Along with high conversion rates and ROI, building trust with your consumers should be a solid goal in itself. This is how long-term relationships lead to loyal customers. If you focus on providing them with more relevant and useful information, they will also focus on buying. Create videos presenting your brand in a conversational format, this will increase their trust in you, which will turn into a purchase.
Google Loves Videos – SEO Video Marketing can drastically improve your search engine rankings when properly implemented. When you reach your target audience correctly, they spend a little more time on your site, this long exposure builds trust and also signals search engines that your content is worth their time.
Types of Video Marketing
While the type of video marketing you use will be primarily determined by your goals and the type of business you enter, it’s important to know the various types available. Generally, there are three main categories of video marketing, they are:
Engagement Category – These videos are meant to stir the emotions of the viewers to spark a reaction, whether it’s a comment or a post.
Awareness Category – These videos are for getting to know you. It usually has high entertainment in order to capture the attention of as many viewers as possible for broad appeal.
Education Category – This category is helpful for those who offer online certifications and courses because a video can teach your audience something that will add value to them.
Hope you have understood how to create the best video marketing strategies for your brand in this blog post as I have covered most of it.
There are many video marketing companies you can find on Google that can also help to create video marketing strategies for your business but I would like to suggest a company that helped me recently to create a mind-blowing video marketing campaign for my business.
It’s Buffalo Soldiers, an award-winning video production house in India that has a team of talented video producers, content marketers, and designers. Give them a try if you want to create a remarkable video marketing campaign.